Case Study

Driving Conversion with Analytics and Business Strategy.

 Rebecca Haas Case Study

Goal - Client wanted to increase annual sales by 10%

Rebecca Haas Jewelry was using Big Cartel platform along with Etsy to sell her jewelry for wholesale and ecommerce. She was seeking brand exposure and sales growth matched with an elevated website.
 I analyzed her distribution, web site, SEO paid and organic, along with her social media interactions. When viewing Rebecca's site, the navigation was not easy, slow loading of images and some were repeated, not organized into user friendly, shop-able drop downs. She did not have any SEO, paid ads or video content. Thus needing a major website upgrade and direction. I performed a quick cost comparison on Shopify vs Squarespace to help determine the correct platform for her long term growth. Shopify was the better option and we began our journey to success. I created a 6 month content calendar, time line,  marketing campaigns, hashtags, managed all Facebook Ads, Google Adwords ( Keywords for SEO), and Analytics, provided creative content and direction for new website layout and videos.

Within one week of the new site launch the analytic success was off the charts!

  • Old site traffic average was 700-1.2K visits per month

    • New site traffic is 2.7K visits a week

  • Average sales up by 32%, total sales up 114%

  • New users up by 91%

  • Conversion rate up to 73%

  • Total orders up by 63% a week

  • New email sign ups average 10-12 ( weekly), 86% increase over 2 months

  • Facebook followers increased by 18% over 2 month period

  • Instagram followers increased by 10%, over 2 month period

  • She completed 3 home parties in Nov-Dec,

  • Hit capacity by 12-10, ( sold out) and could not take anymore orders

Tools used:

  • Facebook Ads and Insights

  • Instagram Ads

  • Google Adwords

  • Google Analytics

  • Google Suite

  • Tableau ( Linked Google Analytics to Tableau)

  • Google Tag Manager

  • Linked all to the new site

It's all about content and timing of post, along with engaging content that followers want to see. All the success was managed and driven with analytics.